The new home fragrance market continues to list candles as the top-selling product for e-commerce brands. Today’s consumers aren’t only looking for a light—they are also looking for aromatic candles that change the atmosphere of a room. For brands, learning how to use or master essential oils for candle making is key to developing unique, customer-retaining, premium-priced products.
Why do Consumers Want Essential Oils in Candles?
Essential oils are a more natural, plant-sourced alternative to synthetic oils. They do more than just add a scent—they offer an experience, which resonates with the increasingly health-conscious demographic. Lavender, sweet orange, and ginger oils are just a few of the many essential oils that add true value to candle synthesis and appeal to candle lovers.
Highlighting essential oils in marketing and product descriptions can do the following for e-commerce brands:
- Distinguish them from candles in bulk.
- Gain the trust of consumers who are more conscious about the label.
- Enhance value perception to allow for an increase in market price.
Working with essential oils for candle making, especially for creating a unique scent, can be a challenge. Keeping them authentic does come with a price.
Key issues one has to consider are:
- Flashpoint – High heat might cause some oils to evaporate or break down.
- Cost Efficiency – Premium oils are expensive and businesses have to find a balance between cost and performance.
- Consistency – Uniformity in scent can be influenced by varying natural oils, which differ from batch to batch.
Tips for Stronger, Longer Lasting Scents
Blend Essential Oils Strategically
Adding cards from the top, the middle, and the base guarantees multi-dimensional and lasting fragrance. For instance,
- Top Notes – Lemon, peppermint, eucalyptus.
- Middle Notes – Lavender, rose, ginger oil.
- Base Notes – Cedarwood, patchouli, and sandalwood.
Ginger oil is actually a strong middle note and helps warm and spice the blend, balancing the brighter top notes and woody base anchors.
Use Appropriate Wax
Soy wax and blended coconut wax are marketed by many e-commerce brands because they burn well and have a clean scent. There is also a longer burning and premium option which is beeswax.
Optimize Ratios
Essential oils are best added at 6-10% of the total weight of wax. Not enough can lead to a poor scent throw while too much can burn the quality of the candle. There is no perfect formula, thus, testing is needed to find the sweet spot.
Monitor Temperature of Pouring
Add the essential oils when the wax is at the right temperature, usually between 120 and 140 degrees, depending on the type of wax. This helps keep the oils from evaporating and allows the oils to bind properly.
Focus on Signature Seasonal Blends
For e-commerce, seasonal launches encourage loyalty. Fall might include ginger oil, cinnamon, and clove, while spring emphasizes citrus and florals. Developing unique signature blends helps with brand differentiation.
Closing Remarks
While the candle market is competitive, success is defined by differentiation and quality. By mastering the use of essential oils with candle making and using unique raw materials such as ginger oil, e-commerce brands are able to provide candles with beautiful fragrances and an enhanced, long lasting experience for the consumers.
