Reaching a massive audience on Facebook is becoming harder than ever before because it is counted among the most crowded social platforms. However, there are some companies who commit to providing the desired number of Facebook followers, likes, comments, and other metrics but it is not the right approach. Although it may provide instant results, it may not guarantee increasing engagement for the long term. Many Facebook marketers or creators are getting worried about engagement rates due to the constant decline in organic reach. Organic posts reach only 5.5 percent of page followers. This is where using top tools comes as the most useful option.
Top Tools to Increase Follower and Like Count on Facebook in 2025
1. Facebook Analytics Tools
Accessing the insights from Facebook analytics tools can help with informed marketing decisions and improved targeting. Additionally, you can optimize your organic content and its reach on the platform, and determine your return on investment. The world-recognized Facebook analytics tools can even help fine-tune Facebook sales funnels by determining what content and promotions lead to more leads and higher conversions.
2. Facebook Audience Engagement Tools
You can use these tools to extract data about new ad audiences, such as age, gender, location, timing, ad types, etc. This helps get a clue about what is performing perfectly with your Facebook audience and which type of content is driving higher engagement. As a result, you can customize your content marketing strategy accordingly. You can also use these tools to stay informed about real-time conversations happening around your brand. This may eventually assist you in ensuring timely, customized care to the potential audiences/customers.
3. Facebook Publishing Tools
These tools allow social marketers to manage their multiple social accounts together without worrying about posting Facebook content. There are lots of content publishing ideas that you can practice to improve the success rate of your content marketing. Cross-platform editors allow the generation of videos for stories or newsfeeds. Moreover, some tools allow converting a blog post into interactive social video to reach more Facebook audiences. Using reliable Facebook publishing tools, you can schedule your posts in advance on a specific day and time to keep audiences engaged.
Best Tips and Tricks to Grow Followers and Likes on Facebook Quickly
-
Try to be social rather than promotional in your content strategy.
Just promoting products and services on Facebook might not necessarily be going to assist you in driving organic reach and engagement. The audience is not highly interested in exploring promotional posts but searching for something interesting, informative, and entertaining. Instead of posting promotional content, focus on making 80% of your posts social. You can experiment with varying types of posts, such as authority development posts, personal posts, brand story posts, etc. to develop a community, provide some value to the audience, and start interactions with the audience.
-
Evaluate post-level metrics.
Neil Patel, the most recognized personality in the digital world, finds post-level metrics more insightful than page metrics to get Facebook likes because they indicate how the audience interacts with posts rather than the performance of a page. To get insights into post-level metrics, go to Posts and click Post Types. It will provide you with the most valuable information about which post is getting the highest organic reach, what type of content the audience appreciates the most, and the number of likes each post is receiving. You can create an effective content marketing strategy based on this insight.
-
Use the power of user-generated content (UGC).
Just uploading similar types of content, again and again, may lose the audience interest and compel them to hit the Unlike or Unfollow button. To increase the engagement rate and overall conversions, it is best to leverage the power of user-generated content. Since this content is created by the users themselves, it holds the power to win the attention of other people and keep existing followers engaged.
According to a study report, customers tend to consider UGC video posts 2.4x more authentic than branded or promotional posts. Thus, it would be an effective strategy to include UGC in your content creation and Facebook marketing strategy.
Ask your audience to add unique hashtags in their content when posting about your product, brand, or service. Don’t forget to request permission from the original creator and give credit to them before reposting their content. To get the most out of your UGC content strategy, use UGC in your Facebook ads. Most importantly, track your UGC campaign using the top-rated tool.
-
Upload evergreen posts.
Uploading evergreen content is the most useful tip to gain followers and drive organic reach. It will keep your audience engaged with your posts and page for longer periods. You can even let your audience know they can rediscover your evergreen posts again. This results in increased engagement and becomes a reason Facebook promotes it further to appear in more feeds.
-
Use live videos.
People across all social platforms including Facebook prioritize watching live videos over simple videos and image posts. A recent Facebook report found that people spend 3x more time enjoying Facebook live videos and comment ten times more than regular videos. Since live videos appear at the top of the news feed of your followers, they can expand the audience reach and boost the engagement rate. You can go live to share educational content, announce your upcoming event, create an AMA (ask me anything) session, or interact with your target audience.
Conclusion
Facebook is becoming more competitive with billions of users. Its ever-changing algorithm is making the marketing game more challenging. That’s why experts recommend marketers reliable third-party tools. Although Facebook has default tools, such as a native analytics platform, they do not prove enough to manage the campaign and achieve the marketing goals. So, find the most trusted Facebook tools and use them attentively while practicing the above-mentioned organic strategies to get natural growth without any risk of getting suspended or penalized by the algorithm.
