If you have been researching search engine optimisation, you must have come across four terms: on-page SEO, off-page SEO, technical SEO, and local SEO. All four terms are part of the bigger umbrella, search engine optimisation.
SEO is crucial for every business in Melbourne that wants to build a strong online image. This is why most owners prefer working with a reliable Melbourne SEO agency to ensure they are on the right track. If you are just starting your website’s SEO journey, we are here to help. The following article will help you understand these four types of SEO tactics and determine which is best for your website.
On-Page SEO
The first on our list of different types of SEO tactics is on-page SEO. This term refers to techniques and strategies that help search engines understand your content, leading to a higher ranking in the search results.
On-page SEO focuses on ensuring that your target audience finds your content valuable. This enhances their search experience and encourages them to take action on your site.
On-page SEO has many elements. High-quality content is essential for on-page SEO and business success. This step ensures that you establish yourself as a reliable source of information in your niche. Another aspect is keyword research, which involves finding out popular search terms and phrases used by users to search for products and services related to your business. After finding these terms, you need to include them in your content.
Internal linking is also a part of on-page SEO. It interconnects different web pages on a website. This helps search engines and website visitors find other content on your website.
Off-Page SEO:
Off-page SEO is the actions you take outside the website to improve its ranking in the search engine results pages (SERPs). The actions aim to build authority for your website through external factors.
Gaining backlinks, social media mentions, and online reviews are a few off-page SEO tactics that work wonders for your website.
Acquiring backlinks through guest posting is a fantastic off-page tactic to improve your website’s visibility and credibility. The Help a Reporter Out (HARO) strategy also allows you to gain media exposure and high-quality backlinks from reputable media outlets. Being involved in paid advertising also helps you gain visibility and generate more leads for your business. These off-page tactics help you achieve a good reputation outside your website, enabling you to enhance your ranking.
Technical SEO:
Technical SEO takes care of the behind-the-scenes action that helps search engines crawl your website, understand the content, and index it. It focuses on your site’s structure and functionality. For instance, it considers the page loading speed, mobile optimisation, fixing broken links, and ensuring that the search engines can easily crawl and index your site. It also identifies duplicate content on your site and optimises it for improved ranking.
In addition, technical SEO also looks after the website’s security. As experts become more alert about cyber crimes and devise new daily strategies to prevent them and protect data, technical SEO is necessary. The methods ensure your customer information is safe, enabling you to build credibility.
Local SEO:
The right marketing guide can make a massive difference in your business’s success. Local SEO is an essential strategy if you have an offline store.
Local SEO includes optimising your website to ensure it appears in local search results. It is crucial if you have a physical store and want foot traffic. It helps your business appear in the search results when someone searches for products and services related to your business in a particular location. Local SEO tactics include optimising your Google My Business Account, ensuring your website’s information is consistent across different websites and receiving local reviews, among many others.
Which One Is the Most Important?
Now the question is, which SEO is the most important? All the aspects of search engine optimisation are essential and interlinked. You can’t achieve online success if you ignore any of them. Hence, taking into account all four types is crucial for your website.
Conclusion
Now that you know the four major types of SEO, you can confidently move forward with your website optimisation strategy. Remember that on-page SEO, off-page SEO, technical SEO, and local SEO are all part of the bigger umbrella, which is search engine optimisation. For online success, you need to consider and use all four types of SEO.
